Which of the Following Types of Primary Data Can Be

question 17

Multiple Choice

Which of the following types of primary data can be measured by observation?

• A) Attitudes and opinions
• B) Motivations and present behavior
• C) Gender and current behavior
• D) Social class and gender
• E) Motivations and intentions

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Definitions:

Par Value

The face value of a stock or bond as stated by the issuing company, which does not necessarily match the market value.

Common Stock

A type of equity security that represents ownership in a corporation, entitling the holder to vote on corporate matters and receive dividends.

Dividends in Arrears

Unpaid dividends on cumulative preferred stock, which must be paid out before any dividends can be issued to common stockholders.

Cumulative Preferred Stock

A type of preferred stock where missed dividend payments are accumulated and must be paid before any dividends can be issued on other stock classes.