Which of the Following Research Scenarios Are Examples of the Observation

question 6

Multiple Choice

Which of the following research scenarios are examples of the observation method?

• A) A car dealer checking which radio stations cars are tuned to when they're brought in for service, to know which stations to advertise on.
• B) Recording license plate information in a shopping mall parking lot to learn where shoppers are coming from.
• C) The use of different colored promotional flyers mailed to different zip codes to identify which trading area a retailer is serving.
• D) Studying scuff marks on tiles at a museum as a means of measuring the popularity of a display.
• E) All of the above are examples of observational research methods.

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Definitions:

Personality Traits

Enduring characteristics or qualities that form an individual's distinctive character, influencing behaviors and attitudes.

Projective Tests

Psychological assessment tools that use ambiguous stimuli to elicit responses reflecting aspects of an individual's personality.

American Personality Psychology

A branch of psychology that focuses on the study, assessment, and understanding of individual differences in personality within the cultural context of the United States.

Gordon Allport

A pioneering psychologist known for his contributions to personality theory and the psychology of prejudice.