Levis Strauss Sent One of Its Employees', Who Is Fluent

question 23

Multiple Choice

Levis Strauss sent one of its employees', who is fluent in Japanese, to stay at the home of a traditional Japanese family with teenage daughters. The employee disguised himself as an exchange student but was actually in Japan spying on the family and their friends to better understand how Levis jeans are used and worn by teenagers in Japan. This illustrates

• A) All good observations should be disguised.
• B) Observation raises ethical questions.
• C) Observation is not a good research technique.
• D) Structured observation is legal.
• E) None of the above.

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Definitions:

Observer Bias

A bias that occurs when an observer's expectations or preconceptions influence their perception and interpretation of events or data.

Placebo Effect

A phenomenon wherein a patient experiences a perceived improvement in condition due to believing they are receiving treatment, when in fact they have been given a non-active substance or intervention.

Informed Consent

A legal and ethical requirement ensuring individuals are fully aware of and understand the potential risks and benefits before agreeing to undergo a medical procedure or participate in a research study.

Internal Validity

The extent to which a study accurately demonstrates a cause-and-effect relationship between variables.