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The Communications Approach to Gathering Primary Data Can Be Used

question 54

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The communications approach to gathering primary data can be used for collecting information about all seven categories of primary data from individuals.


Definitions:

Thematic Apperception

A psychological method and assessment tool where individuals express their thoughts and feelings through the stories they make up about ambiguous images.

Need for Achievement

A psychological trait that drives an individual to pursue and attain goals, often characterized by determination and ambition.

Internal-External

A dimension in locus of control referring to the degree to which individuals believe they have control over events affecting them (internal) vs. believing external forces are responsible.

External Person

An individual viewed or considered from an external outlook, often in contrast to one's own internal perspective.

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