Which of the Following Research Scenarios Are Examples of the Observation

question 6

Multiple Choice

Which of the following research scenarios are examples of the observation method?

• A) A car dealer checking which radio stations cars are tuned to when they're brought in for service, to know which stations to advertise on.
• B) Recording license plate information in a shopping mall parking lot to learn where shoppers are coming from.
• C) The use of different colored promotional flyers mailed to different zip codes to identify which trading area a retailer is serving.
• D) Studying scuff marks on tiles at a museum as a means of measuring the popularity of a display.
• E) All of the above are examples of observational research methods.

---

Definitions:

Reserve Requirement

The minimum amount of reserves a bank must hold against deposits, as mandated by the central bank.

Money Supply

The complete portfolio of monetary assets at a fixed point in time within an economy, including cash, coins, and amounts in checking and savings accounts.

Deposits

Funds placed into banking institutions for safekeeping, which can earn interest over time depending on the type of account.

Federal Open Market Committee

The branch of the Federal Reserve System that determines the direction of monetary policy, including decisions on interest rates and the growth of the United States money supply.