Which of the Following Is TRUE

question 3

Multiple Choice

Which of the following is TRUE?

• A) The psychogalvanometer is used to measure pupil dilation whereas the eye camera is used to record movements of the eye.
• B) Response latency is the amount of time a respondent deliberates before answering a question.
• C) Response latency when used to measure brand preference rests on the premise that the degree of latency is directly proportional to the size of an advertisement.
• D) Voice pitch analysis attempts to assess the loudness with which people answer specific questions.
• E) They are all false.

---

Definitions:

Required Rate of Return

The minimum return that investors expect to earn from their investment in a particular asset, considering the risk associated with it.

Dividend

A dividend is a payment made by a corporation to its shareholders, usually as a distribution of profits.

Historical Constant Growth

A growth rate that assumes a constant rate of increase over time, often used in financial forecasting.

Present Value

Present value is a financial concept that involves determining the current worth of a future sum of money or stream of cash flows given a specific rate of return.