The "Uses and Gratifications" Approach Focuses on ______

question 10

Multiple Choice

The "uses and gratifications" approach focuses on ______.

• A) what people are doing with media
• B) who is controlling the media
• C) why people are using media
• D) both what people are doing with media and why people are using media

---

Definitions:

Unconditional Stimulus

A stimulus that elicits a natural, reflexive response without prior learning or conditioning.

Differentiation

The process of distinguishing or creating differences between objects, ideas, or aspects of experience, often to understand or categorize them more effectively.

Primary Circular Reactions

The repetitive actions that infants engage in to explore their bodies and the immediate environment, a concept introduced by Piaget within his stages of cognitive development.

Primary Indicates

Likely meant to be "Primary Indicators," which are main or core measures used to assess a condition or phenomenon.