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Hard Shifting May Be Caused by _____

question 10

Multiple Choice

Hard shifting may be caused by _____.

Differentiate between bottom-up and top-down analysis for predicting sales.
Recognize the psychological insights that can be gained from studying proxy products.
Learn the different ways customer segments can be defined, including behavior.
Understand the meaning and significance of TAM, SAM, and SOM in market analysis.

Definitions:

Imagination Inflation

A phenomenon where imagining an event which never happened can increase confidence that it actually occurred.

False Memories

A psychological phenomenon where a person recalls something that did not happen or remembers it differently from how it actually occurred.

Hot-Air Balloon

A lighter-than-air aircraft consisting of a bag, known as an envelope, which contains heated air, and a gondola or basket for carrying passengers.

Digitally Altered

Images or sounds that have been modified using digital technology.

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