Which of the Following Is NOT a Category of Intellectual

question 54

Multiple Choice

Which of the following is NOT a category of intellectual property?

• A) Digital rights
• B) Copyrights
• C) Patents
• D) Service marks

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Definitions:

Marketing Strategy

A plan designed by businesses to promote their products or services and to reach their target audience effectively.

Segmentation Variables

Characteristics or ways to group people that make them more likely to purchase a product.

Relationship Marketing

The philosophy of business that concentrates on establishing a long-term buyer-seller relationship for the benefit of both parties.

Marketing Concept

A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.