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Experiential Attribute
A characteristic of a product or service that is perceived through the senses during use, contributing to the overall customer experience.
Customer Delight
The result of exceeding customer expectations to a significant degree, creating a highly positive emotional response.
Relationship Capital
The value derived from an organization's relationships with its customers, partners, and other stakeholders, often seen as a component of social or intellectual capital.
Competitive Advantages
The attributes or conditions that allow an organization to outperform its competitors, including cost structure, product quality, brand, and market access.
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