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Which of the following is not one of the guidelines recommended in the text for documenting client progress
Sales Evaluation Criteria
Metrics or standards used to assess the performance of sales activities, including revenue growth, customer acquisition, and profitability.
Target Audience
The target audience consists of a specific group of consumers identified as the intended recipients of marketing messages, based on shared characteristics or behaviors.
Advertising Objectives
Goals that a business aims to achieve through its advertising efforts, such as increasing brand awareness or boosting sales.
Advertising Budget
The amount of money allocated by a business for spending on marketing and promotional activities over a specific period.
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