Brands Are Promises to Customers

question 2

Multiple Choice

Brands are promises to customers. Delivering on this promise ________.

• A) builds trust
• B) reduces customer stress of making product switching decisions
• C) lowers risk
• D) all of the above

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Definitions:

Tax

A compulsory financial charge or some other type of levy imposed on a taxpayer by a governmental organization in order to fund government spending and various public expenditures.

Flexible Benefits

A program that allows employees to choose from a range of benefit options.

Employee Benefits

Various types of non-wage compensation provided to employees in addition to their normal wages or salaries.

Dollar Amount

The total monetary value or cost expressed in units of currency, often used to specify prices, costs, and financial transactions.