In Terms of Branding the Dot-Com Crash Showed ________

question 36

Multiple Choice

In terms of branding the dot-com crash showed ________.

• A) that traditional brand equity did not carry over to the internet
• B) that the strength of brick and mortar brands carried over to the internet
• C) that technology was more important than brand equity
• D) all of the above

---

Definitions:

Team Effectiveness

The degree to which a team achieves its objectives, meets the needs of its members, and sustains its performance over time.

Performance Goals

Specific objectives set for individuals or teams to achieve, aimed at enhancing productivity and effectiveness.

Establishing Strategy

The process of defining a direction for the organization through goals, plans, and actions to compete and operate successfully.

Self-managing Work Team

is a group of employees tasked with a particular project or objectives with the autonomy to manage themselves.