Customers and Prospects Develop a Brand Image Only Through One-Way

question 15

True/False

Customers and prospects develop a brand image only through one-way brand contact.

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Definitions:

Dependent Variable

The outcome factor in a study that changes in response to manipulations of the independent variable.

Nonexperimental Method

A research strategy that involves observing and collecting data without manipulating the environmental conditions or variables.

Cause And Effect

A relationship in which one event (the cause) leads to the occurrence of another event (the effect).

Confounding

Confounding occurs when an outside influence affects both the dependent and independent variables in an experiment, potentially leading to false assumptions about the relationship between them.