List and Describe the Three Roles for Social Media in Branding

question 8

Essay

List and describe the three roles for social media in branding according to Forrester Research, Inc.

---

Definitions:

Frequency

The rate at which a vibration occurs that constitutes a wave, either in a material (as in sound waves), or in an electromagnetic field (as in radio waves and light).

Sound Wave

A type of pressure wave generated by vibrating objects, traveling through mediums such as air, water, or solids, and perceived as sound by the human ear.

Müller-Lyer Illusion

A visual illusion in which two lines of the same length appear to be of different lengths because of the orientation of arrow-like tails at their ends.

Depth Cue

Visual information that allows a person to judge the distance or depth of objects in relation to themselves.