In Terms of Branding the Dot-Com Crash Showed ________

question 36

Multiple Choice

In terms of branding the dot-com crash showed ________.

• A) that traditional brand equity did not carry over to the internet
• B) that the strength of brick and mortar brands carried over to the internet
• C) that technology was more important than brand equity
• D) all of the above

---

Definitions:

Latency

A period of inactivity or delay before a process or response initiates following a stimulus.

Imperative

Something that is required or absolutely necessary; a principle or command that needs to be followed.

Functional Unity

The concept that all aspects of a society or system work together in an interrelated manner to ensure stability and continuity.

Robert Merton

An influential American sociologist known for developing theories on social structure, anomie, and for the concept of self-fulfilling prophecy, among other contributions to sociology.