In Terms of Branding the Dot-Com Crash Showed ________

question 36

Multiple Choice

In terms of branding the dot-com crash showed ________.

• A) that traditional brand equity did not carry over to the internet
• B) that the strength of brick and mortar brands carried over to the internet
• C) that technology was more important than brand equity
• D) all of the above

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Definitions:

Battery

A legal violation characterized by the illegal physical realization of a threat, separate from assault that encompasses the action of inducing fear of that contact.

Negligence

The omission to do something that a reasonable person, guided by those considerations that ordinarily regulate human affairs, would do, or doing something that a prudent and reasonable person would not do.

False Imprisonment

A legal claim involving the wrongful detention of an individual without their consent.

Legal Authority

The right granted to a body or individual to make enforceable legal decisions and judgements.