Marketers Using ________ Often Form Groups of Consumers Based on the Outcomes

question 16

Multiple Choice

Marketers using ________ often form groups of consumers based on the outcomes they desire from the product.

• A) behavioral segmentation
• B) benefit segmentation
• C) online selling
• D) usage segmentation

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Definitions:

Population Proportions

A measure of the fraction of the total population that falls into a specific category.

Unbiased Consistent Estimator

A statistical estimator that accurately targets the parameter of interest in the population and whose accuracy increases as the sample size increases.

Population Proportions

The fraction or percentage of the total number of individuals in a population that share a particular characteristic.

Pooled Proportion Estimate

A method for estimating the proportion of an entire population by combining the proportions from different samples.