While Marketers Will Probably Use a Variety of Segmentation Methods

question 20

Multiple Choice

While marketers will probably use a variety of segmentation methods, _____ is relied upon as the key driver of marketing mix strategy?

• A) benefits sought
• B) behavior
• C) identifying target markets
• D) product usage

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Definitions:

Agency

The capacity of individuals to act independently and make their own free choices, contrasted with social structure.

Structure

An arrangement or organization of parts, elements, or constituents that form a complex system.

Media Industry

The sector of the economy that produces and distributes media products and services, including television, film, music, books, and online content.

Mediated

This refers to communication or information that is conveyed through an intermediary medium, such as television, radio, or the internet, rather than direct, face-to-face.