________ Occurs When a Company Tailors All or Part of the Marketing

question 34

Multiple Choice

________ occurs when a company tailors all or part of the marketing mix to a small group of consumers/ users..

• A) Undifferentiated marketing
• B) Micromarketing
• C) Niche marketing
• D) Direct marketing

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Definitions:

Contingent Decisions

Decisions made based on the specific conditions or circumstances prevailing at the time, rather than following a strict policy or guideline.

Decision Rules

Guidelines or criteria used to choose among alternatives in the decision-making process.

Conditions of Risk

Circumstances or factors that increase the probability of loss or danger in a given situation or environment.

Nonprogrammed Decisions

Decisions that are made in response to novel, unstructured, and infrequent problems that require a custom-tailored solution.