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Explain How Psychographics Can Be Used to Segment Markets

question 31

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Explain how psychographics can be used to segment markets. What useful information is gathered by focusing on this kind of information?


Definitions:

Sense Of Dread

A profound feeling of apprehension or fear about something that may happen in the future.

Existentialists

Philosophers and thinkers who focus on human freedom, choice, and the meaning of life, emphasizing the individual's creation of values and purpose.

Authentic Existence

Living in a manner that is true to one's own personality, spirit, or character, despite external pressures.

Thrown-Ness

A concept in existentialism describing the seemingly arbitrary conditions into which people are born and the necessity of making meaning within them.

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