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Discuss the Issues Surrounding Global Facebook and Internet Adoption, as Well

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Essay

Discuss the issues surrounding global Facebook and internet adoption, as well as their implications for e-marketers.


Definitions:

One-sample

Involves statistical inference methods that compare the mean of a single sample to a known value or theoretical expectation.

Degrees of Freedom

The number of independent pieces of information in a statistical calculation, often equal to the sample size minus the number of parameters estimated.

Categories

Groups or classes into which data or objects are organized based on shared characteristics.

Chi-square

A statistical test used to determine if there is a significant association between two categorical variables.

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