Marketers Cannot Draw a Specific Probability Sample of Internet Users

question 21

True/False

Marketers cannot draw a specific probability sample of internet users because a list of all users does not exist.

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Definitions:

Family

Family denotes a social and biological unit consisting of parents and their children, and often extended to include relatives, bound by kinship, emotional ties, or legal obligations.

Social Category

A grouping of individuals who share a common characteristic or attribute but do not necessarily interact or identify with each other.

Strong Identity

A well-developed sense of self that is clearly defined, stable over time, and encompassing a wide array of personal values, beliefs, and experiences.

Similar Status

A concept referring to individuals or groups that share equivalent positions in a social hierarchy based on factors like occupation, income, education, or social network.