Consider an Internet or E-Commerce Company That Sells Exclusively in the US

question 18

Essay

Consider an internet or e-commerce company that sells exclusively in the US but wants to expand globally. What kind of strategy would you recommend for their initial expansion? What are some of the factors they should consider in pursuing this expansion?

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Definitions:

Net Present Value

A financial metric assessing the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows.

Customer Relationship

The interactions and engagement between a business and its customers, aiming to improve satisfaction, loyalty, and ultimately sales.

Direct Marketing

A type of advertising strategy that involves communicating directly with targeted customers through various channels to promote products or services.

Marketing Strategies

Approaches adopted by a company to attract customers, influence their preferences, and maintain customer loyalty towards their product or service.