The Strategy of Applying Different Price Levels for Different Customers

question 19

Multiple Choice

The strategy of applying different price levels for different customers or situations is referred to as ________.

• A) online bidding
• B) dynamic pricing
• C) direct marketing
• D) agent e-business models

---

Definitions:

Cash Flow

The total sum of cash and cash-like assets moving in and out of a company.

NPV

Net Present Value, a method used in capital budgeting to evaluate the profitability of an investment or project by calculating the difference between the present value of cash inflows and outflows.

Cost Of Capital

The essential yield required to justify proceeding with a capital expenditure venture, such as the erection of a new plant.

Cash Flow

The net amount of cash being transferred into and out of a business, influencing its liquidity, investment, and operational strategies.