Database Marketing and Customer Relationship Management (CRM) Occur at the ________

question 5

Multiple Choice

Database marketing and customer relationship management (CRM) occur at the ________ of the e-business model.

• A) activity level
• B) business process level
• C) enterprise level
• D) none of the above

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Definitions:

Immediate Reinforcer

A reward or consequence that follows directly after a behavior, enhancing the likelihood of that behavior recurring.

Negative Reinforcer

Any unpleasant stimulus that, when removed after a response, strengthens the response, making it more likely to occur in the future.

Immediate Reinforcement

The provision of a reward directly following a desired behavior to strengthen its occurrence.

Fixed-interval Schedule

A reinforcement schedule where a reward is given for the first response after a predetermined time period has passed.