Important Tools That Aid Firms in Customizing Products to Groups

question 11

Multiple Choice

Important tools that aid firms in customizing products to groups of customers or individuals include ________ strategies that reside on the company's web and e-mail servers, and ________ strategies that are initiated by internet users.

• A) push; pull
• B) pull; push
• C) marketing; brochureware
• D) marketing; inquiry

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Definitions:

Product Outputs

The final products, goods, or services produced by a company or organization as a result of its business operations.

Future Viability

The capacity of an organization or idea to continue to grow, adapt, and succeed over time.

Team Diversity

The inclusion of individuals with a variety of backgrounds, skills, attitudes, and experiences in a team.

Values

Broad beliefs about what is appropriate behaviour.