When Companies Want to Learn About Where, How, and How

question 28

Multiple Choice

When companies want to learn about where, how, and how often their brand is mentioned online, they would get the best information by utilizing a tool known as a social _____.

• A) syndication aggregator
• B) feed collector
• C) media dashboard
• D) brand scanner

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Definitions:

Posttest

An evaluation or test conducted after the completion of an educational or training program to measure what participants have learned.

Treatment Order

involves the sequence in which experimental treatments are administered to participants, particularly relevant in studies with multiple interventions.

Statistical Power

Describes the likelihood that a test will correctly reject a false null hypothesis, essentially the capacity of a study to detect an effect if there is one.

Counterbalanced Crossover Design

An experimental design where participants are exposed to multiple conditions in a specific order to control for the effects of the order on the outcome.