How Does Paid Inclusion Occur

question 26

Multiple Choice

How does paid inclusion occur?

• A) Text or display ads appear on the SERP.
• B) An organization pays to be included in a searchable directory.
• C) Sites receive guaranteed indexing in a search engine.
• D) Google AdWords creates a customized, searchable ad.

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Definitions:

T Value

In hypothesis testing, it is the calculated value used to compare against a critical value to decide whether to reject the null hypothesis.

Variance

A numerical indicator that shows the distribution or variability of a dataset around its average value.

SPSS Output

The results and data analyses generated by the Statistical Package for the Social Sciences software after processing information.

Correlation Coefficient

A numerical measure of some type of correlation, meaning a statistical relationship between two variables, ranging from -1 to 1.