How Does Paid Inclusion Occur

question 26

Multiple Choice

How does paid inclusion occur?

• A) Text or display ads appear on the SERP.
• B) An organization pays to be included in a searchable directory.
• C) Sites receive guaranteed indexing in a search engine.
• D) Google AdWords creates a customized, searchable ad.

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Definitions:

Relevant Range

The range of activity within which assumptions about variable and fixed cost behavior are valid.

Cost Behaviour

The way in which a cost changes or reacts in relation to changes in business activity levels.

Variable Selling Expenses

Sales-related costs that vary directly with the volume of sales, such as commissions and shipping charges.

Contribution Approach

An income statement format that organizes costs by their behavior. Costs are separated into variable and fixed categories rather than being separated according to organizational functions.