When Deciding Which Media to Buy, Consumers' Level of Trust

question 23

True/False

When deciding which media to buy, consumers' level of trust in each medium is relatively unimportant; it is more about effectiveness.

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Definitions:

Direct Quote

A verbatim excerpt from a text or speech used to support or illustrate a point.

Causation

The relationship between cause and effect, where one event is understood to be the direct result of another.

Correlations

The measure of a relationship between two variables or sets of data.

Subsets

Portions or smaller groups that are part of a larger set or group.