Astute Marketers Have Found That Consumers Will Readily Give Personal

question 12

Multiple Choice

Astute marketers have found that consumers will readily give personal information to firms that ________.

• A) use it to provide value
• B) do not share it with others unless given permission
• C) share it with others for special consumer promotions
• D) both a and b

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Definitions:

Individual Differences

Individual differences refer to the variety of distinct characteristics and traits among individuals, including abilities, personalities, and preferences.

Ethics And Morality

The system of principles and judgments based on concepts of right and wrong behavior, guiding moral duty and virtue.

Level Of Greed

The intensity of an individual's or group's desire to acquire more resources or wealth than what might be considered necessary or fair.

Entitlement

In relation to unethical behavior by executives, the idea that some CEOs lose their sense of reality and feel entitled to whatever they can get away with or steal.