Research Shows That Lists with Opt-In Members Get a Much

question 5

True/False

Research shows that lists with opt-in members get a much lower response than do lists without.

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Definitions:

Environmental Scanning

The process of collecting, scrutinizing, and utilizing information about events, trends, and relationships in an organization's external environment.

New-product Ideas

Concepts or proposals for new goods or services that a company can potentially develop and offer to the market.

Concept Test

An evaluation process that involves presenting an idea for a product or service to a target audience to determine its feasibility and the potential interest of consumers.

Cross-functional New-product Development Team

A group comprising members from different departments working together to develop a new product.