________ Is the Marketing Department's Portion of Public Relations Directed

question 21

Multiple Choice

________ is the marketing department's portion of public relations directed to the firm's customers and prospects in order to build awareness and positive attitudes about its brands.

• A) Marketing public relations
• B) Sales promotion
• C) Event marketing
• D) All of the above

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Definitions:

Domestic Oil Market

The market that deals with the supply, demand, and pricing of oil within a country's borders.

Acquisitions

The act of acquiring control of another company by purchase or exchange of stock.

Greenmail

A situation where a company pays a premium to buy back its own shares from a corporate raider to prevent a hostile takeover.

Outstanding Stock

The total shares of a corporation's stock that have been issued and are in the hands of the public and company officers.