The Traditional "Think, Feel, Do" Hierarchy of Effects Model Guides

question 33

True/False

The traditional "think, feel, do" hierarchy of effects model guides marketer's selection and evaluation of marketing communication tools for use on the internet.

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Definitions:

Retroactive Interference

A cognitive event where recent information hampers the retrieval of older information that was learned earlier.

Encoding Specificity

The principle that the recall of information is improved when the contexts present at encoding and retrieval are similar.

Childhood Events

Significant occurrences during one's early years that can have profound effects on an individual's development and personality.

False Event

An occurrence or activity that is fabricated and does not actually happen.