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Why Is It Important for Marketers to Allow Users to Opt-In

question 8

Essay

Why is it important for marketers to allow users to opt-in to sharing personal information? Why is it preferable to allow customers to opt-in instead of opt-out?


Definitions:

Contact Instruction

Instructions related to the physical or logical connection or interaction between two or more components or systems.

Addressing Format

Refers to the method and structure used to locate and reference memory locations or peripheral devices in computing systems.

Data Table

The part of processor memory that contains input and output values as well as files where data are monitored, manipulated, and changed for control purposes.

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