________ Functions Refer to Making Contact with Buyers and Using

question 9

Multiple Choice

________ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products.

• A) Advertising
• B) Selling
• C) Transactional
• D) One-to-one marketing

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Definitions:

Space Planning

The process of organizing furniture and office functions to work effectively together while using space efficiently.

Marketing Methods

Strategies and techniques used to promote, sell, and distribute a product or service to consumers.

Cold Calls

A sales technique involving unsolicited calls or visits to potential customers who have not previously expressed interest in the offered product or service.

Direct Mail

A marketing strategy that involves sending promotional materials or advertisements directly to potential customers through postal mail.