It Is Critical to Understand How E-Commerce Fits into Overall

question 22

True/False

It is critical to understand how e-commerce fits into overall marketing strategy, what the firm expects to accomplish through it, and whether or not is working.

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Definitions:

Birth Cohort

Everyone born in one year.

Generation

Everyone born in a somewhat arbitrarily defined 20- to 30-year period.

Collective Action

Involves a group of individuals working together to achieve a common objective or address a shared issue.

Social Norm

Unwritten rules that dictate the acceptable and expected ways for individuals to act within a group.