In What Ways Does the Internet Add Value to the Marketing

question 31

Essay

In what ways does the internet add value to the marketing communications function? Your answer should include at least three of the four ways listed in the text and give an example for each.

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Definitions:

Quality of Mind

The capacity to critically assess situations, empathize with others, and engage in thoughtful reflection and understanding.

Collective Consciousness

A set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society, originally conceptualized by sociologist Émile Durkheim.

Hive Mind

A collective consciousness or shared intelligence emerging from the collaboration or collective efforts of a group of individuals, often likened to the behavior of bees in a hive.

Mechanization

The process of introducing machines or automated equipment into manufacturing, agriculture, or other sectors to increase efficiency and production.