As Consumers Become More Demanding, the Internet Is a Good

question 24

Multiple Choice

As consumers become more demanding, the internet is a good way to deliver customer value because ________.

• A) most products on the internet are less expensive than on other marketing channels
• B) broadband allows marketers to put more cookies on computers
• C) marketers can send digital coupons to millions of customers instantly
• D) customers gain ability to create, share, and access information and entertainment at will

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Definitions:

Heterogeneous

Consisting of elements that are different in nature or character; not homogeneous.

Major Distinctions

Significant differences or distinguishing factors that set apart entities, concepts, or categories from one another.

Territory Management

Territory management involves the structuring and allocation of sales regions to sales representatives, optimizing coverage and sales effectiveness.

Setting Quotas

The process of establishing targets or benchmarks, often in sales, that individuals or teams are expected to achieve.