Marketers Face New Challenges with the Advent of Streaming, On-Demand

question 9

Essay

Marketers face new challenges with the advent of streaming, on-demand, and other digital video recorders. What is the main challenge and what have companies like Roku or Hulu done to alleviate some of the concerns of marketers?

---

Definitions:

Geometry

The branch of mathematics concerning the properties and relations of points, lines, surfaces, solids, and higher dimensional analogs.

Alkene

Unsaturated hydrocarbons with at least one double bond between carbon atoms, exhibiting properties like addition reactions.

(Z)-2-Chloro-4-Ethylhex-2-Ene

A geometric isomer of an organic compound characterized by a specific arrangement of atoms, including a chloride and ethyl group.

(Z)-1-Chloro-1-Fluoro-1-Butene

A geometric isomer of a chlorofluorinated butene, characterized by having the chlorine and fluorine on the same side of the double bond.