Roger's Meat Market Is a Chain of Retail Stores That

question 39

Multiple Choice

Roger's Meat Market is a chain of retail stores that limits its sales to fresh-cut meats. The stores have been very profitable in northern cities. However, when two stores were opened in the south, both lost money and had to be closed. Roger, the owner, has now concluded that no southern-based store should be opened as it would not be profitable. Which one of the following applies to Roger?

• A) Confirmation bias
• B) Endowment effect
• C) Money illusion
• D) Affect heuristic
• E) Representativeness heuristic

---

Definitions:

Pessimistic Outlook

A tendency to see the worst aspect of things or believe that the worst will happen; a lack of hope or confidence in the future.

Stressor

A chemical or biological agent, environmental condition, external stimulus, or an event that causes stress to an organism.

Problem-focused Coping

A coping strategy that involves directly tackling a stressful situation by finding solutions to resolve the underlying problem.

Mindfulness Meditation

A practice of focused attention and awareness to achieve mental clarity and emotional calmness.