Kaiser Marketing Recently Conducted a Survey on Behalf of Health

question 22

Multiple Choice

Kaiser Marketing recently conducted a survey on behalf of Health Products. The primary purpose of the survey was to illustrate to Health Products that it was relying on results of previous studies that, according to Kaiser, were unreliable due to the wording of the survey questions. To prove this point, Kaiser conducted a two-prong survey. In the first prong, the survey questions were worded such that the answers tended to sound positive. In the second prong, the survey questions were re-worded such that the answers tended to convey a negative feeling. Both sets of survey questions should have resulted in similar results as the information solicited was essentially identical. However, the survey results varied significantly. This survey best illustrates which one of the following?

• A) Mental accounting.
• B) Overconfidence.
• C) Self-attribution bias.
• D) Confirmation bias.
• E) Frame dependence.

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Definitions:

Political Candidate

An individual who seeks to be elected to a public office by running in an electoral campaign and garnering votes from the electorate.

Digital Citizens

Individuals who effectively use technology to engage with society, politics, and government.

High-Speed Internet

Broadband internet service that offers significantly faster data download and upload speeds compared to traditional dial-up.

Literacy Skills

The abilities required to read, write, and communicate effectively, enabling an individual to function and contribute to society.