What Do We Mean When We Say a Contract Is

question 73

Multiple Choice

What do we mean when we say a contract is a zero sum game?

• A) Neither party to the contract makes any money.
• B) Neither party to the contract loses any money.
• C) One party to the contract can make money only at the expense of the other.
• D) Neither party pays any money at the outset of the contract.
• E) Both parties either make money or lose money, in equal amounts.

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Definitions:

Impressions

In digital marketing, the number of times an ad is displayed on a screen, regardless of whether it was clicked or not.

Click-through Rate

The percentage of people who click on a specific link out of the total number of people who see the link, commonly used in digital advertising to measure effectiveness.

Frequency

The rate at which a product is purchased or an event occurs over a particular period of time.

Ad on Google

Online advertisements displayed on the Google search engine or its advertising network, targeting users based on their search queries and interests.