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Consider the case where a large firm tells its suppliers that even if they require terms of net 30, the large firm is going to take 60 days to pay. The large firm essentially tells its suppliers to take the terms or lose the account. Is this ethical? Would this impact small suppliers more than large suppliers? Explain.
Consumer Marketers
Professionals who specialize in creating and implementing marketing strategies targeted at individual consumers rather than businesses.
Sustainability
The practice of meeting current needs without compromising the ability of future generations to meet theirs, often with a focus on environmental protection, social equity, and economic viability.
Future Generations
Groups of people who will be born and live in future periods, whose interests are considered in long-term planning and sustainability efforts.
Contextual Influences
Factors originating from the surrounding environment that affect individuals' perceptions, behaviors, and decisions, including cultural, social, and physical context.
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