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Your firm maintains a banking relationship with a local bank. When your firm writes cheques on its account, there is an immediate decrease in the firm's ___________ balance, but no decrease in its ____________ balance until the cheque is presented to a bank for payment.
Porter's Generic Strategies
A framework that outlines three strategies for achieving competitive advantage: cost leadership, differentiation, and focus.
Sustainable Differentiation
Creating long-term competitive advantage by developing unique product features, services, or practices that are difficult for competitors to replicate.
Niche Market Segmentation
The process of dividing a broader market into smaller customer groups with specific needs, characteristics, or behaviors that might require individualized marketing strategies.
Customer Consolidation
The process of reducing the number of vendors or suppliers used by a company or merging multiple customer accounts or profiles into a single, unified account for better management.
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