The Average Length of Time It Takes Customers to Pay

question 283

Multiple Choice

The average length of time it takes customers to pay for the merchandise they buy is called the:

• A) Cash cycle.
• B) Accounts payable period.
• C) Operating cycle.
• D) Accounts receivable period.
• E) Accounts receivable turnover rate.

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Definitions:

Promotion Alternatives

Various strategies or methods a business can use to market its products or services, such as advertising, sales promotions, public relations, and direct marketing.

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perceptions.

Mass Selling

A marketing strategy that targets a large, general audience through widespread advertising and promotional techniques, contrary to personalized selling.

Personal Selling

A direct marketing approach where sales representatives engage with potential customers to sell products or services.