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The text lists five key considerations in choosing a venture capitalist. List and briefly explain these considerations.
Competitive Price-searcher Markets
Markets where firms have some control over prices due to product differentiation, but must search for the best price to attract customers.
Price Searchers
Firms that have the ability to influence the price of the goods or services they sell by varying their output or product characteristics.
Gross Revenue
Total income received by a company from its business activities, before any expenses are deducted.
Per-unit Costs
The average cost for each unit of product produced, calculated by dividing the total cost of production by the number of units produced.
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