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O.K., Inc. uses one-third debt and two-thirds common stock to finance its operations. The after-tax cost of debt is 4.5 % and the cost of equity is 9 %. The management of O.K., Inc. is considering a small project that they consider to be equally as risky as the overall firm. The project has an initial cash outlay of $10,000. The project is expected to have a single cash inflow of $17,500 at the end of two years. What is the projected net present value of this project?
Opportunity
A set of circumstances that makes it possible to do something or achieve a particular goal.
Personal-selling Process
A direct marketing strategy involving face-to-face interactions between a seller and a customer to achieve sales.
Personal-selling Process
A sequence of steps taken by sales representatives, including prospecting, approaching, presenting, handling objections, closing, and follow-up, to persuade potential customers to buy a product or service.
Prospecting
The process in sales and marketing involving the search for potential customers or clients, often involving research and outreach strategies.
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