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Why is it important for financial decision makers to obtain a good estimate of the firm's cost of capital?
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Brand Extension
The practice of using an existing brand name on a new product in a different category to leverage brand equity.
Brand Equity
The value and strength of a brand that determines its worth, based on consumer recognition, preferences, and loyalty.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
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