The Difference Between the Unit Sales Price and the Variable

question 183

Multiple Choice

The difference between the unit sales price and the variable cost per unit is called:

• A) Operating leverage.
• B) The contribution margin.
• C) The gross profit.
• D) The net profit.
• E) The marginal revenue.

Understand the components and effectiveness of various advertising messages such as informative, persuasive, and reminder ads.

Identify the essential qualities of a selling proposition in advertising campaigns.

Define public relations and its significance in marketing strategies.

Assess external factors affecting the effectiveness of advertising campaigns.