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You are working on a bid to build ten cabins a year for the next four years for a local campground. This project requires the purchase of $215,000 of equipment which will be depreciated using straight-line depreciation to a zero book value over four years. The equipment can be sold at the end of the project for $149,001. You will also need $28,000 in net working capital for the life of the project. Your fixed costs will be $22,000 a year and the variable costs will be $127,000 per cabin. Your required rate of return is 13% for this project and your tax rate is 35%. What is the minimum amount, rounded to the nearest $100, you should bid per cabin?
Sales Orientation
A business approach focused on selling as many products as possible without necessarily considering customer needs and wants.
Marketing Analytics
The method of evaluating, controlling, and examining marketing achievements to enhance efficiency and improve the return on investment (ROI).
Distribution Factors
The elements that influence the distribution of goods from manufacturers to consumers, including transportation, warehousing, and retail channels.
Marketing Concept
A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
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